Institute of Digital Finance and Media Interaction Design · Introduction

The Institute is affiliated with the School of Art and Design at Ningbo University of Finance & Economics. Anchored in the core positioning of “experience-economy-driven + digital media interaction design,” it upholds the disciplinary foundation of the design school while accommodating broader research needs. It precisely covers interaction research on digital media products such as social media, short videos, e-commerce, games, and interactive exhibitions, while also providing interdisciplinary support for directions such as drama and film/television and research in the humanities, social sciences, and archaeology.

The Institute is led by Dr. Shi Guanghui, who holds a Doctor of Engineering in Digital Art and Design. He has long been engaged in the integration of digital media interaction design, the experience economy, and cultural narrative, with rich academic accumulation and practical experience, guiding the Institute’s core research directions. Its members include multiple doctoral degree holders whose research covers digital interaction design, experience construction, and digital cultural communication—highly aligned with the Institute’s positioning. Together they form a complementary, synergistic research team that provides solid support for the efficient conduct of all research work.

Focusing on the core of digital media interaction design and driven by the experience economy, the Institute explores the deep integration of digital product interaction and the experience economy, while also facilitating interdisciplinary research such as the digital presentation of drama and film/television and the revitalization of archaeological culture—combining the value of academic research, interdisciplinary collaboration, and industry–academia–research transformation.